The Four Ps of Creativity

An Analyse of a Significant Creative and Innovative Thinker in Terms of the Four Ps A concept labelled as the ‘Four Ps’ has been used to help understand the influential factors around creative beings and how these factors influence their final creative products. According to Mel Rhodes in his book An Analysis of Creativity (1961) these Four Ps; person, place, process and product are the underlying factors of creativity itself. By understanding how the 4 Ps work we are able to venturing into the life of a creative thinker and conduct and analysis of there creativity. In this case we will look at a German media artist, Tom Tykwer who has constructed a variety of unique films due to his high level of creativity. This creativity has been shaped by the Four Ps or in other words, his individual characteristics, the environment he is surrounded by and the particular processes he under took in order to create his productions. In this analysis we will begin with the first P, Person. The personal attributes of someone influences ideas and how these ideas are produced into being. Determination, imagination and curiosity are all personal attributes found in a creative artist (Sternberg 1988). Born in 1965 (The Auteurs 2010), Tom Tykwer always had a strong passion for filmmaking, making his first films at the age of eleven. His friends where unfortunately vaguely interested in his products (Haase 2007) yet this did not stop him from creating. After High School Tykwer failed to receive a place in almost all of the film schools in Europe (Haase 2007) though his determination to make films did not allow this fall back to prevent him from achieve his ambitions. Tykwer merely created his own film studio in which he could create at his own accord. The act reflects Tykwer’s ability to think of alternative situations which is a highly regarded creative personality trait (Sternberg 1988). When Tykwer was a child the first film he viewed was Peter Pan (Haase 2007). The possibility of a parallel world struck Tykwer as fascinating and became his first inspiration in film making. Peter Pan sparked an imaginative streak in Tykwer which entranced him for almost 30 years. His imagination is what defines his earlier films, such as Lola Rennt and True, two movies which expanded the realms of reality through innovative techniques and unique narrative structure. In regards to curiosity every single one of Tykwer’s movies, short and long, reflect a high level of experimentation and risks to portray his own personal feelings and willingness to manipulate media to create magnificent effects. Another key feature about Tykwer is that he calls upon varies types of film genres. He claimed, ‘I like everything that speaks to me loudly, and that gives me a vision. I don’t care about the genre’ (Tom Tykwer 2010a). This is reflected in all his productions as he uses a mixture of crime and thrill (_Perfume_) romance (_Truth__)_ and action (_The International) _ to portray his ideas. His desire to not stick to just one style of film demonstrates a large amount of curiosity and desire to experiment with ideas and cinematic styles. Tykwer demonstrated a high level of curiosity for film at an early age, something along with imagination and determination is an essential aspect to creativity. The second P, place, also has a profound impact on creativity. Place includes the environment which a person is surrounded by and the influence this has upon someone’s creative ability. The German director was brought up surrounded by a modern and artistic culture. The fall of the Berlin wall in 1990 was a significant cultural movement in Germany (The Guardian 2010), further enhancing modernisation, innovation and artistic products which expressed revolution and a movement to new approaches to life. Berlin was fuming with a large variety of artistic expression inspired by the strong political change. Movement such as feminism became popular, something which is reflected in Tykwer’s film with the constant use of a female main character. For example, Deadly Maria 1993, Winter Sleeper 1997 and Run Lola Run 1999. Working as a projectionist at a Berlin Art Cinema Movement, allowed him to be continually exposed to a variety of artistic films (Tykwer 2010a). Here Tykwer met the first person that was too help him develop his film career, an independent film maker in the late eighties called Rosa von Praunheim (Cowie 2010a). This man strongly influenced Tykwer’s approach to film making and Tykwer’s first film displayed many of the stylistic and thematic trademarks that his other movies now contain. It was after this that Tykwer created his own film company, X Filme (Tykwer 2010b) and was able to keep his own artistic licence. Many directors who allow funding from more mainstream production companies tend to lose artistic licence. Artistic licence is simply the amount of say the director has within the creation of their film. Tykwer felt strongly about keeping his films very personal giving him the label of an Auteur (Clarke 2006). The belief that directors should have complete artistic control is what separates him from other directors/filmmakers. Tykwer created what he wanted too, not what others did. This promoted his creativity immensely as his imagination is able to run wild. Environment is known to change throughout someone’s life constantly. A brief overview of artist Brice Marden in Imagination First: Unlocking the Power of Possibility by authors Eric Liu and Scott Noppe-Brandon (2009) reflects the importance of how specific surroundings affect creativity. Marden was a minimalist painter (Liu and Noppe-Brandon 2009) with a very distinctive technique. This technique was modified greatly when the artist decided to travel through Asia. He picked up specific cultural techniques which he saw to be fascinating and from then on allowed them to define his works of art. In relation to Tom Tykwer, Germany was his first cultural influence upon his productions allowing his products to reflect the strong cultural movement at the time. In the last few years, Tykwer has developed a more American approach to film making, something which can be reflected in his latest movie The International as he is surrounded by a strong American influence. Tykwer has removed himself from his independent film company, X-Filme, and has allowed more commercial industries to take hold of him. The International and _Perfume: A Story of a Murderer _separated themselves from Tykwer’s other films as their narratives are linear and contain a more acceptable style of cinematic photograph and realism. This shows that the director has lost a part of his own artistic licence as he has teamed up with Commercial film producers (Internet Date Base 2010a; Internet Data Base 2010b). Here we can see how the surrounding environment of someone can both excel or hinder creative ability. The third P, Process is the particular actions taken in order for a creative product to come to life. In media this has a very practical sense and is to do with the measures taken to overcome obstacles that restrict a creative thought coming to life. Process consists mostly of the production and post-production phases of media, such as filming and editing. Independent films, due to their lack of popularity are given less money compared to mass-produced films. For example, the limited budget of Run Lola Run influenced its editing, the way in which it was filmed and how it was filmed. Tykwer received a budget of only $2 million (Cowie 2010b). In comparison the Blockbuster The Dark Knight had an estimated budget of $185 million (Whitaker 2010). Special effects such as CGI are used in the Blockbuster in large quantities as well as High Definition film and hundreds of extras. In Lola the case was different and alternative techniques where required in order to overcome the budget restrictions. The lack of money permitted Tykwer to only 200 extras. This created difficulties particularly during the first two minutes of the movie. The title ‘_Lola Rennt’ _is spelt out by extras, each letter being filmed separately then contrasted together in post-production. ) In Matthew May’s In Pursuit of Elegance (May 2009) he talks about the innovative creation of Ronnie Stuiver , who designed a water pump with a merry-go-round which is ‘powered by play’ (May 2009, 173) in order to entertain the children of South Africa as they watch their mothers retain water from the water hole. May uses Stuiver as an examp le to explain that we can overcome specific obstacles in our surroundings if we can observe and are determined (May 2009, 174). Like Tykwer, Stuiver expands his ideas and overcomes restrictions (May 2009, 174). In South Africa, villagers would have to wait for the wind in order for their pumps to work, Stuiver created an alternative which not only overcame the problem, but also entertained. This ability to overcome specific obstacles yet still up hold a level of entertainment for an audience is essential in movie making. Tykwer over looks his budget and manages to create exceptional alternatives in order for his productions to come to life, reflecting his amazing creativity. As stated in Cropley’s Fostering Creativity, ‘Creativity involves systematic and purposeful thinking not blind generation of novelty. (Cropely 2009, 68) Finally the fourth P, product. Product involves the final outcome and result of each creative production (Scritchfield 1999). There are three main characteristics in regards to product, these being ‘novelty, resolution and synthesis’ (Besemer and O’Quin 1987). Novelty being the uniqueness of the product, resolution includes the products response to the challenge it was created for and synthesis includes whether the product is used for something other than what it was created for (Scritchfield 1999). In regards to novelty (Scritchfield 1999), all of Tykwer’s productions have been made with innovative techniques and styles to reflect both person and place. His films have captured audience around the world due to their originality. When if comes to resolution, Tykwer’s films where created to express his own ideas and thoughts about the surrounding world. The ability to work in his own film studio for the majority of his films has permitted this task to be very successful. Lastly, synthesis applies strongly to all of Tykwer’s products. Each has an added value of entertainment and an ability to promote curiosity due to their avant-garde feel. The Four P’s are closely intertwined, each influencing each other incredibly, operating simultaneously. Person, place and process all determine the outcome of a creative product in any area of expertise. In regards to media art, as demonstrated by Tom Tykwer’s analysis, it is the personality of a director, their environment and processes which influence their techniques and ideas reflected within their production. In conclusion, creativity is not something that is simply just there. It is influenced by a series of surrounding factors which determine why, what and how something is created. The Four P’s are an excellent way to determine what creativity is and how it is developed. REFERENCE LIST Besemer S. P and O’Quin, K. 1987. Creative product analysis: Testing a model by developing a judging instrument. In Frontiers of Creativity research: Beyond the basic_s, ed. _S. G. Isaksen. 341-379. Buffalo: Bearly Limited. Clarke, David. 2006. Tom Tykwer as an Auteur. Gfl_ Journal. _3: 7. http://www. gfl-journal. de/3-2006/clarke. df (accessed 14/5/10) Cowie, Peter. 2010a. Because_ (short film). _Tom Tykwer. http://www. tomtykwer. com/Filmography/Because-short-film (accessed 23/4/10) Cowie, Peter. 2010b. Run Lola Run. _ _Tom Tykwer http://www. tomtykwer. com/Filmography/Run-Lola-Run (accessed 23/4/10) Cropley, Arthur and David Cropley, 2009. Fostering Creativity, 67-77. NJ: Hampton Press. Reprinted in Creativity and Innovation Reader (FDN101)2010. Murdoch: Mu rdoch University. Haase, Christine. Bambi, Zombie, Gandhi. In When Keimat meets Hollywood: German Filmmakers and America 1985-2005. 63. USA: Camden House. Internet Movie Data Base. 2010a. The_ International. _http://www. imdb. com/title/tt0963178/ (accessed 12/5/10) Internet Movie Data Base. 2010b. _Perfume: A Story of a Murder. http://www. imdb. com/title/tt0396171/ . __ _(accessed 12/5/10) Liu, Eric, and Noppe-Brandon, Scott. 2009. Imagination First: Unlocking the Power of Possibility. 177-179. San Francisco: John Wiley and Sons. May, Matthew. 2009. _In Pursuit of Elegance. 172-175. NY: Broadway Books. Reprinted in Creativity and Innovation Reader (FDN101)2010. Murdoch: Murdoch University. Rhodes, Mel. 1961. An Analysis of Creativity. Phi Delta Kappan. 42. 305-310 Scritchfield, Michael Lee. 1999. _The Creative Person, Product, Process and Press: The 4P's. _. The International Center for Studies in Creativity. http://www. buffalostate. edu/orgs/cbir/readingroom/html/Scritchfield-99 . html (accessed 6/5/10) Sternberg, R. ed. 1988. The Nature of _Creativity. _434. New York: Cambridge University Press. Reprinted in Creativity and Innovation Reader (FDN101)2010. Murdoch: Murdoch University. The Auteurs. 2010. Tom Tykwer. http://www. theauteurs. om/cast_members/1013 (accessed 11/4/10) The Guardian. 2010_ _. Fall of the Berlin Wall: 20th anniversary celebrations. http://www. guardian. co. uk/world/blog/2009/nov/09/berlin-wall-anniversary-celebrations (accessed 14/5/10) Tykwer, Tom. 2010a. Biography. _ _Tom Tykwer. http://www. tomtykwer. com/Biography . (accessed 13/5/10) Tykwer, Tom. 2010b. _Music. Tom Tykwer. _http://www. tomtykwer. com/Music . (accessed 14/5/10) Whitaker, Bill . 2010. Filming the â€Å"Dark Knight†. _ _CBS News. http://www. cbsnews. com/stories/2008/07/13/sunday/main4256384. shtml (Accessed: 28/4/10)

Free Essays on Aquarius

Aquarius Aquarius is a member of the Zodiac, a group of constellations that the sun travels through each year. It is best viewed in the fall in the southern sky, although much of the northern hemisphere can see the Water bearer in the spring. Aquarius in one of the oldest constellation in the sky. In Greek myth, Aquarius was a Ganymede, he was kidnapped by Zeus. Zeus sent his eagle, Aquila, to snatch Ganymede out of the fields where the boy was watching over his sheep. Ganymede would become the cupbearer for the Olympian gods. The constellation, crater, is often thought to be Ganymede’s cup. The Sumerians also believed that Aquarius brought on a sort of global flood. Also, many of the stars that make up Aquarius have names that refer to good luck. This is most likely due to the time of the year when the sun would rise in Aquarius. It happened to be at the same time when the rainy season began in the Middle East. You have to use some imagination to see a figure of a boy in the sky. Look at the constellation in the same position as this one. The head is on the right end. Moving left you can see what could be and arm dangling down. Going left more and you get to the lower half of the body, the legs are bent. This may represent the position of Ganymede while being carried by Aquaila to Mount Olympus. There are three globular clusters in Aquarius that may be viewed through a small telescope. The planetary nebula, named the Saturn Nebula, is also in the Water bearer†¦. It is so named because it looks like the planet Saturn when viewed through a telescope. The closest and brightest planetary nebula is the Helix Nebula, located directly east of the â€Å"foot†.... Free Essays on Aquarius Free Essays on Aquarius Aquarius Aquarius is a member of the Zodiac, a group of constellations that the sun travels through each year. It is best viewed in the fall in the southern sky, although much of the northern hemisphere can see the Water bearer in the spring. Aquarius in one of the oldest constellation in the sky. In Greek myth, Aquarius was a Ganymede, he was kidnapped by Zeus. Zeus sent his eagle, Aquila, to snatch Ganymede out of the fields where the boy was watching over his sheep. Ganymede would become the cupbearer for the Olympian gods. The constellation, crater, is often thought to be Ganymede’s cup. The Sumerians also believed that Aquarius brought on a sort of global flood. Also, many of the stars that make up Aquarius have names that refer to good luck. This is most likely due to the time of the year when the sun would rise in Aquarius. It happened to be at the same time when the rainy season began in the Middle East. You have to use some imagination to see a figure of a boy in the sky. Look at the constellation in the same position as this one. The head is on the right end. Moving left you can see what could be and arm dangling down. Going left more and you get to the lower half of the body, the legs are bent. This may represent the position of Ganymede while being carried by Aquaila to Mount Olympus. There are three globular clusters in Aquarius that may be viewed through a small telescope. The planetary nebula, named the Saturn Nebula, is also in the Water bearer†¦. It is so named because it looks like the planet Saturn when viewed through a telescope. The closest and brightest planetary nebula is the Helix Nebula, located directly east of the â€Å"foot†....

Fredrick Douglas-Book Report essays

Fredrick Douglas-Book Report essays This book opens the eyes of the reader to the real life that the slaves experienced, although it does not give a fully accurate description. It causes the reader to marvel at the simplicity, yet complexity of the life of an American slave. All of the below are used to give an analysis over the books views, and dont necessarily reflect my personal views. The book opens describing an almost blurring view of Douglas past. It tells of his familys separation, and how life on the farm was not based on families, but on groups that could come and go with the blink of an eye. This is different than the views that are often given. Life as a slave was different than one may think, slaveholders felt that the slaves needed to be kept in line, and shouldnt be given even a slight opportunity to have personal feelings or ideas. The slaves were almost considered like machines. Even, perhaps, the entire slave population was considered like one big machine. Separate components may be replaced and may perform different functions, but it didnt matter exactly who performed a task, just as long as it was finished. The break in this ideology is when Douglas is sent to work for a relative and then yet another relative. However, as soon as his original master dies, Douglas is required back on the ranch for a property tally. Soon, Douglas is require d to work in the fields for the first time in his life. This is a shocking difference from what one may expect. The normal thought of somebody who had not studied is that slaves didnt have special opportunities, and would work in the fields for their entire life. He (Douglas) was sent to somebody to be broken in, just like a boot. During this processes, a slave would get beat more than they had ever been before, and would have to learn how to do the necessary work. After this, Douglas was shipped from farm to farm, for a year or two at a time. Again,...

Admin Assistants Develop your phone skills for the office

Admin Assistants Develop your phone skills for the office You may think having an excellent phone manner is an outdated relic- after all, wont everyone just email if they want something? Not necessarily- if youre in an admin or customer service field, talking on the phone might still be a part of your everyday reality. And even if youre not, a good phone manner never goes out of style and can add a veneer of professionalism to your image in whatever job you do.Here are a few tips on how to be a boss at manning ye olde telephone.Have a formal greeting.Unless you know it’s your coworker Bob, or your spouse, or your boss calling you back after getting disconnected, come up with a professional way to answer calls. Be polite and informative: â€Å"Good morning/afternoon/evening. [Name of Company.] [Your name] speaking .† If you’re serving in an operator capacity, you can add something along the lines of â€Å"How may I direct your call?† It may seem silly, but it helps to think of a few variations and try them out lou d to pick the one that comes most naturally.Only answer if youre ready to talk.That means answering promptly (not making someone wait for 14 rings), but also making sure not to answer if you have your mouth full of coffee or lunch or if there’s a big commotion going on at your desk. If someone is calling you they want to you to hear what they have to say and respond with clarity.Take excellent messages.If you’re answering the phone for more than just yourself, make sure you take good messages. Work out with your boss the exact information you should get from everyone who calls. Never be too shy to ask for spelling clarification on a name or email address, or return phone number information.Leave excellent messages.If you hit an answering machine, speak slowly and clearly. Give your name and contact info at the beginning and again at the end so the person jotting down your details won’t have to listen to the whole thing again to get your number if they missed it at the beginning. Be succinct, but don’t leave out any important or relevant details- such as the reason for your call. Spell things you think might be garbled, especially by bad cell reception.Charm and disarm.Anger and frustration can magnify over the phone, especially when you cant throw an empathetic facial expression the way of someone ranting and raving. If youre in a position to deal with difficult or outraged clients or customers, youll have to pacify with your words. First and foremost, let the person know youre listening (I hear how upset you are and I understand why.). Then, let him or her know you will try to get to the root of the problem and fix it. Shouting back and getting snippy or curt will not help- it will usually only incense the caller more. Most people just want to be heard.Use names.Whenever possible, throw in the name of the person you are speaking to. Addressing someone this way makes a professional conversation feel more personal and less remote. Yo u don’t have to feel distant just because you’re not in the room together. And this goes both ways- make sure to always identify yourself early on with your own full name!Be sincere and kind.Having a good phone manner doesn’t mean being a phony. Sure, you should be cheerful, enunciate clearly, and speak articulately, but don’t put on a persona that isn’t anything like your true self. Be the best and brightest professional version of yourself while being as genuine and as frank as possible.  People can hear a lot of body language through the phone, and smiling is the clearest way to communicate positivity.

Donoghue v Stevenson 1932 Essay Example | Topics and Well Written Essays - 2250 words

Donoghue v Stevenson 1932 - Essay Example The appellant drank the beer and only realized that there were remains of decomposed snail when she was about to finish taking the ginger beer. The appellant claimed that at the time of noticing the remains of the decomposed snail, it made her suffer from shock and complications related with gastro enteritis. She therefore sued the manufacturers of the beer for breach of duty of care and for being negligent giving rise to the appeal case to be determined. This case set the base for negligence cases and the factors that must be determined in order that it is established. The importance of the Donoghue case is that it set a foundation for cases based on breach of duty of care and the requirement for payment of damages and liability in case of a breach of duty of care. Donohue argued that the respondent as a manufacturer of a product meant for human consumption and that it should ensure that any foodstuff that it packaged in its products were fit for human consumption and not noxious in nature. ... The fact that it was bottled by the respondent and labeled with his name and the bottle sealed, it was upon the respondent to ensure that they have a system that would stop the snails from getting into the bottle. She therefore contended that the failure by the respondent to take these precautions led to her predicament and therefore it should be held liable for negligence. The respondent Mr Stevenson argued that as a producer of a product, he had no duty that it owed to its customers apart from that that comes about due to contractual obligations. He argued that the case would introduce a new principle that was not present previously, that of goods that are intended for human consumption sold to the public in a form in which it would have been difficult to investigate. Previously, the exception in such cases were that the goods should have been deemed to be dangerous in the strictest sense and if the manufacturer knew of the danger in the good. The decision in this case was not unan imous as some of the judges dissented. Lord Buckmaster and Lord Tomlin dissented from the judgment and dismissed the appeal on the basis of the case of Mullin v Barr1 where Lord Anderson stated that in cases where the goods of the defendant are those with a wider distribution all over Scotland. Moreover, it would be imprudent to make them liable for every other claims by the plaintiffs or the members of the public as they would be made to pay for the damages incurred which could not be possibly investigated. By citing the case of Winterbottom v Wright2, Lord Tomlin argued that allowing the appeal would be an injustice to the respondent as torts would always be brought against the

Organisational change 2 Essay Example | Topics and Well Written Essays - 2750 words

Organisational change 2 - Essay Example one were to google-search the phrase â€Å"what is change?† close to 20 million book entries would align themselves in his computer screen as if one could have the luxury to get to the 20-millionth entry. But indeed, as Stickland (1998) observes as early as in his writing time, change would be a subject that could swiftly expand in treatment and in scope due to the speed with which it would show itself in human activity. In the two decades preceding Stickland’s book publication, the word â€Å"change† has more than doubled its appearance in literature titles (Stickland, 1998). Most book publishers and authors, it is observed, get deep into serious treatment of the subject of change, its nature, its effects and anything it can do, yet miss out on its definition. In fact, Ly (2009) notes that change is a â€Å"phenomenon for which there is no agreed-upon definition.† It is just like saying it is just there; it just happens. It assumes the characteristic of time, that the more people attempt to define it, the more it confuses, making description the easiest way towards understanding. But of course, a few authors made some sincere attempt to define it, if only to have some sense of it. Ly (2009) was resourceful enough to feature some of them. Hanelock defines change as any significant difference in the status quo. Linquist refers to it as a modification of, deletion of, or addition to attitudes and behavior. Morgan defines change as a process or condition of being different between time 1 and time 2. Of course, the most common reference for definitions, Webster, calls change as an act of becoming different. (Ly, 2009). And if man sees change as part of himself and his evolution, never has change been more obvious, pronounced and ubiquitous in organizations than now because of the constantly varying character of the environments they are in. Zimmerman (2011) notes very profoundly that in view of these highly charged surroundings, organizations need to change

Why has it proved so difficult to create an effective International Essay

Why has it proved so difficult to create an effective International Criminal Court - Essay Example It took several meetings between the superior nations such as France, US, UK, China and the Soviet Union to finally agree on the membership terms, bodies and other arrangements that would be necessary to set up the UN, and ensure that it met its international security, social and economic goals. It was officially formed in 1945 with 50 member states and five nations being permanent members and holding the veto power. By 2007, it had 192 member states (Hanhimaki, 2008). The terms and conditions initially set were to be later reviewed and maybe changed or revised, something that has never happened to date. Any decisions made on international security, economic development or social levels have to be approved by the nations holding the veto power first, directly or indirectly before being approved. This has led to power imbalance in the UN with other nations feeling sidelined and having no powers to disagree. The existence and operation of the International Criminal Court (ICC) is one of the issues being disagreed upon by member states. Disagreements surround charges taken to it and how it only handles cases from some states and not from others and especially those holding the veto power, leading to it lacking the impartiality necessary in a court of justice. Its operation therefore lacks consensus making it difficult to exist and perform its roles. The fact that the operation of the court from its inception seems to be controlled by a few members has brought about more questions than answers, and led to creation of issues of mistrust of the so called justice being sought in the court. The ICC comes in to deal with crimes that the national courts cannot be able to handle. This is because of lack of ability of a country to address the heinous criminal acts or because of the lack of a government. The national court may also lack capacity to prosecute their own cases and especially those of higher magnitude because of lack of resources or the lack of